MLClick is an ad tracking service that tracks and stores statistics for advertisements on external websites
and helps clients determine their return on investment for promotional campaigns.
The system has been developed to conform to IAB standards on ad tracking to provide accurate statistics
and has been extensively tested on Medical News Today, MediLexicon and Hospitals Worldwide.
The MLClick tracking service is able to report the following statistics:
- Ad impressions (how many times the advert is seen)
- Click throughs (the number of people clicking on the advert)
- Registrations (the number of people registering for a product as a result of seeing the advert)
- and other values, such as the visitor's country
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